The Bali Process on People Smuggling, Trafficking in Persons and Related Transnational Crime

Bali Process Handbook on Addressing Irregular Migration through Effective Information Campaigns

The Handbook

This Handbook was developed by the Regional Support Office in consultation with Bali Process Members with funding support from the Australian Government and the Government of Canada.

The purpose of this Handbook is to provide the tools you need to develop and implement an effective information campaign related to irregular migration.

The Handbook is intended for Bali Process members interested in developing or improving an information campaign to address irregular migration. The Handbook will also be useful for Bali Process members who wish to review established practices and strategies for the development of anti-trafficking and people smuggling information campaigns.

The Handbook outlines six steps to consider when designing and implementing an information campaign.

  • Step 1: Getting Started
  • Step 2: What are your Objectives?
  • Step 3: Who is your Audience?
  • Step 4: Developing your Messages
  • Step 5: Disseminating your Messages
  • Step 6: Monitoring your Work

For each of these steps, an overview is provided as well as practical tips to help get you started. You can look at each step on its own to strengthen one part of an existing information campaign or all six steps to guide the development of a new information campaign.

A full copy of the Handbook is available in soft or hard copy and can be translated into Bali Process national languages upon request. Please contact for a copy of the Handbook or Bali Process Members may download a copy of the Handbook here

Example Pages